In the centre of the island of Java, this farmer is pulling up tea bushes which are no longer profitable. He is going to replace them by market gardening. Why can’t he make a living from tea? Because he only sells the leaves rather than a finished product. He does not process the leaves himself; he was never taught to do so. He has always picked the leaves from the bushes and sold his fresh harvest immediately.
This is a major challenge for any self-respecting tea sourcer. How can we ensure that a farmer never has to get rid of his tea plants? How can we help him acquire the skills to make a living from his work? How can we help him to produce delicious teas with high added value? We try to answer these questions as best we can, first of all by visiting the farmers, which is of course an essential step. By talking and tasting, and through demonstrations and sharing information between villagers. Last but not least, by being ready to make a generous offer as soon as the farmer produces a good tea.