I was lucky enough to travel to New York last week for the opening of the new Palais des Thés store in Soho (156 Prince Street). Here I am with my niece Aurélie Bessière who has been working with her husband Cy for two years to promote the Palais des Thés brand among Americans.
I was delighted to be able to meet dozens of attentive journalists throughout the course of the day. I showed them the best way to make tea, told them all about my work as a tea researcher and “tea sommelier”, and answered lots of questions. In the evening, Aurélie and I welcomed many guests.
It was a wonderful occasion and a exciting challenge now lies ahead: to encourage people to appreciate fine teas on that side of the Atlantic.
A new Palais des Thés store opens in New York
5 February 2013

You present an interesting angle in regards to a new palais and its consequences. Thanks for sharing. Very valuable information François-Xavier.