A better life

2 February 2024

All over the world, men and women work the land. When you’re right there with them, you realise just how hard their work is. Spending time with them makes you aware of how they live. It reconnects you with what’s important. Above all, it makes you want to talk about them, to highlight what they do, what they harvest, what they know. In short, to support them. Here, for example, we’re working with people to help them produce teas that are more flavourful and interesting. These teas will earn them more money. This will help them to live better lives, to raise their children more easily and to benefit from better healthcare. They will be able to look ahead with more confidence and thus protect the future of this good way of working the land.

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