Who will take over from this generation in Japan?

13 July 2023

One of the things you notice when you visit tea farms in Japan, going from factory to factory, is the age of the farmers. Often these couples represent the fourth, fifth, even sixth generation of tea producers in their family, but when you ask them about the next generation, there’s often no one left to take over. They have few or no children, and the latter are rarely inclined to carry on the family tradition. It’s a huge challenge for tea production in Japan. Of course, the land won’t disappear and the tea bushes probably won’t either: the fields will be taken over by a big tea company. But this mosaic of small producers, who farm an average of around 12 acres, contributes to the rich diversity of tea, as they all work with their preferred cultivars and the plants that are best suited to their terroir. I think it’s important to buy from them for as long as possible, to give the next generation every chance.

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