What’s the best model for Darjeeling?


21 April 2023
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Owners are complaining, workers are grumbling, buyers are gradually turning away because of repeated price hikes, and fake Darjeelings are flooding the market. If you love Darjeeling and its people, you can’t just stand by and watch.So what can be done? What bright future can we imagine for this town that likes to call itself the “Queen of the Hills”, for this prestigious tea that makes the dubious claim of being the “champagne of teas”?If we want the workers to stay on the plantations, they must be happy, otherwise their children will leave. So they need to be treated better, and their pay is one of the factors to consider. Looking to the future, the plantation owners need to be prepared to invest. This is happening less and less at the moment because the type of owner has changed, and many are looking for a quick return on investment rather than taking a long-term view. Lastly, we can’t accept that Darjeeling tea is being blended with other teas to reduce its cost price, or that the buyer is always the variable in the equation who has to adapt.
One solution could be fewer but better trained and better paid workers, and more mechanisation, providing it doesn’t affect quality, especially in the peak season. Another possible solution would be for the plantations to buy the leaves from the farmers, who would be given back the land. The farmers would be responsible for all harvesting activities and would negotiate the price of their freshly picked tea leaves with one of the factories. The plantations would concentrate on processing and marketing the leaves. If you’re as devoted to the Land of Thunder (dorje ling) as I am, if you dream of a bright future, these are possible solutions. Surely there are others.

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