Believe in the beauty of a world that is not only guided by profits that benefit the few to the detriment of the majority. Believe that a company can bring happiness to its employees, customers and suppliers, or in our case, farmers. Believe that a company not only can be but should be a good corporate citizen and put the general interest ahead of the individual interest. Do not make profits for their own sake, but within the framework of profitable growth that benefits everyone involved. Make reasoned, useful growth that is not achieved at the expense of the planet, growth that takes into account the short, medium and long term, growth that benefits human development.
