What if we tried to think about our children? We all have immense power every time we spend our money. The power to make the world better. Spending money means encouraging people. Encouraging a producer, encouraging a distribution system. Encouraging good practice, encouraging healthy, unprocessed products, fairly traded, respecting people and the planet. We have the power to encourage artisans, co-operatives, farmers, town-centre shopkeepers, local producers. Nobody forces us to shop in big supermarkets, nobody forces us to push around trolleys loaded with industrially-produced foods, wrapped in plastic, containing mystery ingredients in addition to the sugar, preservatives and palm oil. We can consume better, and less. We can consume healthily. We can favour good producers.
And when we look at the labels, we might be surprised to see that the best is not always the most expensive (with tea, for example, a box of tea is often more expensive per kilo than a good quality loose-leaf tea sold by a specialist retailer). So what are we waiting for?