Inspirations

With Matthieu Ricard

22 April 2021
previous arrow
next arrow
Slider

Believe in the beauty of a world that is not only guided by profits that benefit the few to the detriment of the majority. Believe that a company can bring happiness to its employees,  customers and suppliers, or in our case, farmers. Believe that a company not only can be but should be a good corporate citizen and put the general interest ahead of the individual interest. Do not make profits for their own sake, but within the framework of profitable growth that benefits everyone involved. Make reasoned, useful growth that is not achieved at the expense of the planet, growth that takes into account the short, medium and long term, growth that benefits human development.

Share on Facebook. Tweet this!

Bridges to better times

8 January 2021
Bridges to better times

On my tea travels, I often come across rope bridges. They let you avoid hours of walking, or wading across rivers. They are solid enough that you sometimes see a horse crossing one, led by the bridle and wearing a packsaddle for carrying tea. A bridge is a transition, and as we start a new year, this rope bridge reminds me of the fragility of the world right now. I hope 2021 offers you bridges to better times.

Share on Facebook. Tweet this!

A walk in the woods

13 November 2020
A walk in the woods

During lockdown, it can be easy to let ourselves go a bit. We might exercise less and put on weight. Could this be a good time to turn to tea? According to traditional Chinese medicine, one of the many properties attributed to our beloved Camellia sinensis is fat-burning. This remarkable quality is particularly true of dark teas, called Pu Erhs, with their powerful notes of undergrowth and humus. If you can’t take a walk in the woods, you can at least enjoy all the associated aromas in your cup – alongside those other supposed benefits.

Share on Facebook. Tweet this!

Discovering distant horizons

14 August 2020
Discovering distant horizons

In normal times, the summer is a wonderful time to head out to sea and get away from it all. This year, though, I doubt you’ll have an opportunity to discover distant horizons. The magnificent Kagoshima Bay, for example. It is overlooked by one of Japan’s most famous volcanoes, Sakurajima. During active spells, it spits out magnificent plumes of white smoke three or four times a day. They stretch across the sky over this part of Japan in the far south of the country, a region familiar to tea connoisseurs. The gyokuros from these parts are celebrated, and the soil into which the tea plants plunge their deep roots is made from lava.

Share on Facebook. Tweet this!

Sensory exposure

17 July 2020
Sensory exposure

Right now it’s best to minimise your potential exposure to a vicious virus. Much better to be safe at home, drinking delicious teas. Admire the look of the liquor before shutting your eyes and swilling it around your mouth. Pay attention to the sensations, aromas and textures in your mouth, the flavours on your tongue and palate. Then, once you’ve swallowed, you’ll be transported by the lingering finish.

Staying at home is a wonderful opportunity to expose your senses to gastronomic experiences.

Share on Facebook. Tweet this!

Heading to Rwanda

29 May 2020
Heading to Rwanda

How would you like to accompany me on a trip to a tea plantation in Rwanda? We’re a three-hour drive north of Kigali. Before reaching the Sorwathe plantation, situated on the high plateau, we will travel for miles along a stunning valley covered with tea plants.

The road resembles a long scar. In the evening light, this gash of earth turns shades of blood red.

Share on Facebook. Tweet this!

Let me take you to Kolkata

20 May 2020
Let me take you to Kolkata

There’s nothing like armchair travelling to keep us inspired as lockdown measures ease. Today, I want to take you to Kolkata, a wonderful city for tea. In the evening, Bengalis gather along the banks of the Hooghly River, a tributary of the Ganges. They perform their ablutions and dive into the sacred waters, while others wait for the ferry to take them to the other side of this majestic river that floods this sprawling city with joy.    

Share on Facebook. Tweet this!

Thank you

20 March 2020
Thank you

At 8 o’clock in the evening, everyone throws open their windows and starts clapping, or they bang on a saucepan or some random kitchen utensil to make as much racket as possible; they sing, they shout, they chant… And I cry because it’s beautiful, it’s so beautiful that in this sometimes selfish world, people still have the urge to do this, that there are still these moments of humanity, that people still find room in their heart to shout out their love, to say thank you, to encourage and support those who are saving lives while risking their own. Thank you.

Share on Facebook. Tweet this!

In focus

28 February 2020
In focus

Focusing is important, as any photographer will tell you. You can focus on the foreground, middleground or background, or you can try to capture everything with the same clarity. As for me, even when I have a stunning landscape before me, or a spectacular mountain, I only need an expanse of tea leaves to enter the frame and I switch my focus to them. I want to see them clearly. Their beauty demands to be focused on, and I forget about the rest.

Share on Facebook. Tweet this!